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NOW Foods is known for offering affordable supplements, which can often lead consumers to wonder about the low cost. Several factors contribute to this affordability:

1. Vertical Integration: NOW Foods controls much of its supply chain and manufacturing processes. By not outsourcing these processes, they save on costs, which they can then pass on to consumers in the form of lower prices.

2. Scale of Production: As one of the largest manufacturers of supplements in the industry, NOW Foods benefits from economies of scale. The more units of a product they produce, the cheaper the cost per unit becomes. This large-scale production allows them to keep prices lower than they otherwise would be if they produced lower quantities.

3. In-House Manufacturing: NOW Foods manufactures their products in their own facilities. This direct control over production and quality assurance helps keep costs down while maintaining high standards of safety and effectiveness.

4. No Middlemen: NOW Foods sells its products directly to retailers or through their own channels, reducing the need for distributors who mark up prices as products pass through the supply chain.

5. Simplicity in Packaging: NOW Foods often uses simple and functional packaging for their products, which isn't as costly as more elaborate packaging options. This focus on practicality over aesthetics helps keep the prices of their supplements more accessible.

The FDA does not approve dietary supplements in the same way it does pharmaceutical drugs. However, dietary supplement manufacturers and distributors are required to ensure their products are safe before they are marketed. NOW Foods complies with all FDA regulations for dietary supplements, which include following current Good Manufacturing Practices (cGMPs) and ensuring that their labels are accurate and truthful. NOW Foods' facilities are registered with the FDA, and their manufacturing processes are subject to FDA inspections.