Seeking Health stands out in the wellness industry with its foundational belief in holistic and transformative health solutions that extend beyond quick fixes to facilitate long-term well-being. The company was founded in 2011 by Dr. Ben Lynch, a distinguished graduate of Bastyr University and a recognized leader in the field of genetic health and nutrigenomics. Dr. Lynch's exploration into epigenetics since 2008 has significantly influenced Seeking Health's commitment to advancing genetic wellness.

Seeking Health operates on the principle that individuals can actively influence their health outcomes through lifestyle choices that sync with their genetic makeup—a concept it terms "Generational Health." This approach encourages active participation from individuals to alter their health trajectory across generations, challenging the traditional views of genetic destiny. The company's philosophy underscores the importance of nurturing the body's innate systems, particularly focusing on digestion and mental health, through well-formulated, highly-absorbable nutrients.

The leadership team, including Dr. Lynch as President, Adam Rustad as CEO, and other key figures like Amber Larsen and Allison Johnson, drives the company's mission forward. Their collective expertise ensures that Seeking Health remains at the forefront of innovation, providing education, tools, and high-quality supplements that are rigorously tested for purity and efficacy.

Through its uncompromising commitment to quality, Seeking Health sets rigorous standards for ingredient sourcing and manufacturing, working only with vendors who meet stringent specifications. This dedication ensures that every product not only supports the body's built-in systems but does so without compromise, reflecting the company's holistic approach to health and wellness.