Alberto Balsam is a British hair care brand that has been providing affordable and fragrant shampoos, conditioners, and styling products for over 40 years. Originally launched in 1968, the brand quickly gained popularity for its nature-inspired scents and effective hair care formulations. Known for delivering high-quality results at an accessible price, Alberto Balsam offers a variety of products designed to cleanse, nourish, and style hair while infusing it with long-lasting, fresh fragrances such as coconut, strawberry, and green apple. The brand is widely recognised for its commitment to making everyday hair care a pleasant and affordable experience.

One of the key features of Alberto Balsam’s products is their infusion of pro-vitamin B5 and botanical extracts, which help to maintain hair health and improve its softness and shine. The range includes shampoos and conditioners formulated for different hair types, including moisture-rich options for dry hair, strengthening formulas for damaged hair, and volumising blends for fine hair. The brand also offers styling products such as mousses, gels, and hairsprays to help users achieve their desired looks with ease. With a focus on pleasant scents and practical benefits, Alberto Balsam ensures that its products leave hair feeling refreshed, manageable, and beautifully fragrant.

Originally owned by Unilever, Alberto Balsam transitioned to Yellow Wood Partners in 2023 but has maintained its reputation as a trusted hair care brand. The brand continues to be a household name for those seeking budget-friendly, effective solutions for their hair care needs. While Alberto Balsam does not specifically market itself as an organic or vegan brand, its affordability and wide range of products make it a popular choice among consumers. With decades of experience in the industry, the brand remains dedicated to delivering simple, effective hair care solutions that combine quality, value, and delightful fragrances.