New Roots Herbal, founded in 1995 and based in Vaudreuil-Dorion, Québec, is a family-owned company renowned for creating high-quality natural health products. Specialising in vitamins, minerals, botanicals, nutraceuticals, and probiotics, the company formulates products using clinically researched ingredients to ensure efficacy and support overall health. New Roots Herbal operates an ISO 17025–accredited laboratory, employing a team of scientists dedicated to maintaining rigorous quality control standards across their product range.

The brand has earned a reputation for its commitment to sustainability and social responsibility. Their Choose to Care programme supports various environmental foundations and charitable initiatives aimed at helping families and individuals in need. This dedication to giving back has made New Roots Herbal a respected name in the natural health industry.

In recent years, New Roots Herbal has expanded its production capabilities to meet growing demand, doubling the size of its manufacturing facility. This expansion has enabled the company to continue delivering high-quality, evidence-based supplements to consumers in over 9,700 stores globally, reinforcing its position as a leader in the natural health market.