Swanson Health Products was founded by Leland Swanson, driven by his personal interest in health and wellness. Born out of his desire to find natural remedies to support his own health, Leland Swanson embarked on a mission to provide quality and affordable health supplements to others who sought similar wellness support. Starting with a deep commitment to enhancing health through vitamins and supplements, he launched the company in 1969 from Fargo, North Dakota.
Leland’s initial approach was simple yet revolutionary for the time: to offer high-quality vitamins and supplements directly to consumers at a fair price. This customer-focused approach, combined with a dedication to product quality and service, quickly set Swanson apart in the burgeoning health products market. The business grew from a small family-run operation to a significant player in the health supplements industry, remaining at the forefront of offering science-backed, natural health products.