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​SWYD Supplements, an acronym for "Sleep When You're Dead," is a sports nutrition brand founded by Mathew Pritchard, known for his diverse career as a skateboarder, stunt performer, celebrity chef, and television personality. Established in 2022, the company is registered as SWYD Supplements Ltd in Scotland. ​

Product Range

SWYD offers a variety of plant-based supplements formulated to support various fitness goals:​

• Protein Blend: Provides 21g of protein per serving from a blend of watermelon seed, pumpkin, and pea proteins, with 1.2g of carbohydrates, 3.5g of fat, and 115 calories. ​

• Pre-Workout Fuel: Designed to enhance energy, focus, and performance, it includes ingredients like beta-alanine, citrulline, tyrosine, VitaCholine, EnXtra, juglans regia, and 120mg of caffeine per serving. ​

• Hydration Fuel (Hydro-V): Formulated with Senactiv to support hydration and performance during workouts. ​

• Endurance Fuel: Developed to sustain energy levels during prolonged physical activity. ​

• Apple Cider Gummies: Made from apple cider, these gummies offer a convenient way to incorporate apple cider benefits into one's diet. ​

Brand Philosophy

SWYD Supplements emphasises a vegan lifestyle, combining Pritchard's plant-based ethos with a commitment to quality and performance. The brand engages with its community through active social media presence, including Instagram, where they share product information, fitness tips, and collabourations with athletes.