Lattafa Pride Ajwaa Eau de Parfum is an Arabian inspired fragrance that brings a rich and indulgent date forward aroma, so it's perfect for memorable evening wear. Lots of scents aim for citrus or floral brightness but they end up thin and forgettable; let's be honest, this Lattafa perfume combines bergamot, elemi and lemon top notes with a resinous heart to give real depth and presence in your fragrance collection.

Available Sizes & Variants:

90ml Eau de Parfum - substantial bottle that suits daily wear and special evening occasions.

Benefits & Features:

• Wear that's long lasting, which keeps the scent noticeable through events because it's supported by a base of benzoin and incense that anchor the fragrance nicely.
• Date led gourmand character.
• It lifts outfits with a warm, classy sweetness rather than a cloying sugar note, so it feels grown up and distinctive – think palace dessert without the stickiness.
• The rich heart built on licorice and myrrh that creates complexity and helps the scent evolve on the skin instead of fading into nothing.
• Designed for evening and special occasions with a weighty but refined profile that layers well without overpowering a room.
• Part of the lattafa pride collection, which offers premium Middle Eastern styling and ingredients at a more approachable price than many designer alternatives, you know.

Ajwaa was conceived as a sensory journey through an ancient desert oasis, drawing on Middle Eastern perfume tradition, in a way. Ingredients list includes bergamot, elemi, dates and lemon up top, a heart of licorice and myrrh, and a base of benzoin and incense — with dates positioned as the hero note to give that desert fruit warmth and palace like opulence. As one of Lattafa's recent Pride releases, the formula aims to recreate Arabian nights vibes while staying modern and wearable, like a time-travel scent for your daily routine.

Crafted by Lattafa, a respected house in Middle Eastern fragrances, this eau de parfum suits anyone after a long lasting perfume with character and cultural roots. It's easy to gift, versatile for men or women, and a smart choice if you're switching from generic, forgettable scents to something with real presence and that bit of indulgence.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.