NOW Foods

NOW® Foods is renowned for empowering healthier living through its high-quality, rigorously tested, and sustainably...

NOW® Foods is renowned for empowering healthier living through its high-quality, rigorously tested, and sustainably sourced natural products. This family-owned legacy brand combines over 50 years of dedication to the health and wellness industry with innovative approaches to natural products, ensuring you receive nothing but the best.

NOW® Foods sets the benchmark in the supplement industry with its commitment to quality and transparency," says Dr. Anna Richardson, a nutrition expert. "Their extensive range of vitamins, minerals, and supplements is developed with a clear focus on purity and efficacy, making them a top choice for health professionals and consumers alike."

NOW® Foods is not only a champion of health but also a recognized leader in the natural products market, earning accolades such as the Vitamin Retailer 2022 Vity Awards. Their commitment to excellence is evident in every product, crafted with the highest standards of quality and innovation.

Each product undergoes rigorous testing to exceed industry standards, ensuring that all items are not only safe but also provide optimal health benefits. "The scientific rigour applied in their manufacturing processes assures me that I’m recommending products that are safe and beneficial for my patients," states Dr. Emily Grant, a general practitioner.

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NOW Foods

Q: Why are NOW Supplements So Cheap?

NOW Foods is known for offering affordable supplements, which can often lead consumers to wonder about the low cost. Several factors contribute to this affordability:Vertical Integration: NOW Foods controls much of its supply chain and manufacturing processes. By not outsourcing these processes, they save on costs, which they can then pass on to consumers in the form of lower prices.Scale of Production: As one of the largest manufacturers of supplements in the industry, NOW Foods benefits from economies of scale. The more units of a product they produce, the cheaper the cost per unit becomes. This large-scale production allows them to keep prices lower than they otherwise would be if they produced lower quantities.In-House Manufacturing: NOW Foods manufactures their products in their own facilities. This direct control over production and quality assurance helps keep costs down while maintaining high standards of safety and effectiveness.No Middlemen: NOW Foods sells its products directly to retailers or through their own channels, reducing the need for distributors who mark up prices as products pass through the supply chain.Simplicity in Packaging: NOW Foods often uses simple and functional packaging for their products, which isn't as costly as more elaborate packaging options. This focus on practicality over aesthetics helps keep the prices of their supplements more accessible.

Q: Who Owns the NOW Brand?

NOW Foods is a privately owned, family-run company. It was founded in 1968 by Elwood Richard, and the Richard family still owns and operates the company today. The company's mission from its inception was to provide value in products and services that empower people to lead healthier lives, and this family-based ownership structure helps maintain its foundational values and independence in the natural products market.

Q: Is NOW Foods FDA Approved?

The FDA does not approve dietary supplements in the same way it does pharmaceutical drugs. However, dietary supplement manufacturers and distributors are required to ensure their products are safe before they are marketed. NOW Foods complies with all FDA regulations for dietary supplements, which include following current Good Manufacturing Practices (cGMPs) and ensuring that their labels are accurate and truthful. NOW Foods' facilities are registered with the FDA, and their manufacturing processes are subject to FDA inspections.

Q: Are Now Food Supplements Approved in the UK?

Yes in the UK, dietary supplements are regulated as food products by the Food Standards Agency and the Department of Health and Social Care. Similar to the US, supplements do not require pre-market approval. Instead, they must comply with EU and UK food law, which ensures they are safe for consumption and their labeling is not misleading.Manufacturers and distributors must ensure their supplements do not contain substances that have potential to harm when used as directed and must provide correct information about the intended use and any warnings. Supplements marketed in the UK must also comply with specific EU directives that regulate vitamins and minerals used as ingredients in supplements.By maintaining compliance with regulatory bodies in all operating markets, including both the FDA in the USA and the relevant authorities in the UK and EU, NOW Foods ensures that their products meet high safety and quality standards globally.