NOW Foods

NOW Foods was founded in 1968 by Elwood Richard, a visionary committed to making high-quality natural products accessible and affordable for all. Originally starting as a small chain of health food stores, Richard’s focus was on natural, science-backed nutrition to promote overall well-being. His mission remains the foundation of NOW Foods today, as the company continues to develop safe, effective, and sustainable wellness products for consumers worldwide.

Product Range

NOW Foods offers a diverse portfolio of over 1,400 products, covering multiple health and wellness categories:

Dietary Supplements – A wide selection of vitamins, minerals, amino acids, and antioxidants, designed to support overall health and targeted wellness needs.
Natural Foods – A range of organic and non-GMO food products, including superfoods, oils, and plant-based proteins.
Sports Nutrition – High-quality protein powders, BCAAs, pre-workout formulas, and recovery supplements to support athletic performance.
Personal Care & Beauty – Natural skincare, essential oils, and body care products free from harmful additives.
Essential Oils & Aromatherapy – Pure and blended essential oils for relaxation, mood enhancement, and holistic well-being.

Commitment to Quality

NOW Foods operates state-of-the-art manufacturing facilities in the United States, adhering to Good Manufacturing Practices (GMP) and stringent quality control measures. The company ensures all products undergo extensive third-party testing to guarantee purity, potency, and safety. Each supplement and natural product is carefully formulated based on scientific research and industry-leading standards.

Sustainability & Social Responsibility

NOW Foods places sustainability at the core of its operations, prioritising eco-friendly sourcing, recyclable packaging, and renewable energy usage in its production process. The company is also deeply committed to community engagement, supporting health initiatives, non-profit organisations, and charitable projects focused on nutrition and wellness education.

NOW Foods

Q: Why are NOW Supplements So Cheap?

NOW Foods is known for offering affordable supplements, which can often lead consumers to wonder about the low cost. Several factors contribute to this affordability:Vertical Integration: NOW Foods controls much of its supply chain and manufacturing processes. By not outsourcing these processes, they save on costs, which they can then pass on to consumers in the form of lower prices.Scale of Production: As one of the largest manufacturers of supplements in the industry, NOW Foods benefits from economies of scale. The more units of a product they produce, the cheaper the cost per unit becomes. This large-scale production allows them to keep prices lower than they otherwise would be if they produced lower quantities.In-House Manufacturing: NOW Foods manufactures their products in their own facilities. This direct control over production and quality assurance helps keep costs down while maintaining high standards of safety and effectiveness.No Middlemen: NOW Foods sells its products directly to retailers or through their own channels, reducing the need for distributors who mark up prices as products pass through the supply chain.Simplicity in Packaging: NOW Foods often uses simple and functional packaging for their products, which isn't as costly as more elaborate packaging options. This focus on practicality over aesthetics helps keep the prices of their supplements more accessible.

Q: Who Owns the NOW Brand?

NOW Foods is a privately owned, family-run company. It was founded in 1968 by Elwood Richard, and the Richard family still owns and operates the company today. The company's mission from its inception was to provide value in products and services that empower people to lead healthier lives, and this family-based ownership structure helps maintain its foundational values and independence in the natural products market.

Q: Is NOW Foods FDA Approved?

The FDA does not approve dietary supplements in the same way it does pharmaceutical drugs. However, dietary supplement manufacturers and distributors are required to ensure their products are safe before they are marketed. NOW Foods complies with all FDA regulations for dietary supplements, which include following current Good Manufacturing Practices (cGMPs) and ensuring that their labels are accurate and truthful. NOW Foods' facilities are registered with the FDA, and their manufacturing processes are subject to FDA inspections.

Q: Are Now Food Supplements Approved in the UK?

Yes in the UK, dietary supplements are regulated as food products by the Food Standards Agency and the Department of Health and Social Care. Similar to the US, supplements do not require pre-market approval. Instead, they must comply with EU and UK food law, which ensures they are safe for consumption and their labeling is not misleading.Manufacturers and distributors must ensure their supplements do not contain substances that have potential to harm when used as directed and must provide correct information about the intended use and any warnings. Supplements marketed in the UK must also comply with specific EU directives that regulate vitamins and minerals used as ingredients in supplements.By maintaining compliance with regulatory bodies in all operating markets, including both the FDA in the USA and the relevant authorities in the UK and EU, NOW Foods ensures that their products meet high safety and quality standards globally.

Product Range

NOW Foods offers a diverse portfolio of over 1,400 products, covering multiple health and wellness categories:

Dietary Supplements – A wide selection of vitamins, minerals, amino acids, and antioxidants, designed to support overall health and targeted wellness needs.
Natural Foods – A range of organic and non-GMO food products, including superfoods, oils, and plant-based proteins.
Sports Nutrition – High-quality protein powders, BCAAs, pre-workout formulas, and recovery supplements to support athletic performance.
Personal Care & Beauty – Natural skincare, essential oils, and body care products free from harmful additives.
Essential Oils & Aromatherapy – Pure and blended essential oils for relaxation, mood enhancement, and holistic well-being.