Brow pomade is a creamy, highly pigmented product used to define, fill in, and shape eyebrows for a bold, polished look. It offers more intensity than brow powders and greater precision than pencils, making it a favourite among makeup artists and beauty enthusiasts. According to a 2024 Mintel report, over 45% of UK consumers prioritise eyebrow grooming in their daily routines, with pomades seeing a 15% growth in popularity—particularly among Gen Z and Millennials looking for long-lasting, expressive results.
Why Choose Brow Pomade?
Unlike traditional brow pencils or gels, brow pomade offers exceptional staying power and customisable coverage. Whether you're aiming for naturally enhanced arches or a bold, structured brow, this formula allows precise application that resists smudging and fading. For those with sparse or uneven brows, pomade fills in gaps seamlessly, mimicking natural hairs with brushstroke accuracy.
If you're building your brow kit or expanding your beauty routine, it’s worth exploring Welzo’s complete makeup collection, which includes thousands of handpicked cosmetics from top global brands.
Explore Our Curated Brow Pomade Range
Welzo’s brow pomade collection features industry-leading products designed for every skin tone, hair colour, and finish preference. Whether you're after a waterproof formula for all-day wear or a vegan-friendly option free from harsh ingredients, we’ve got you covered. Each product is selected for its quality, ease of use, and long-lasting performance.
To complement your routine, pair your pomade with essentials like brow wax for added hold, makeup brushes and tools for precision application, or a silky setting powder to complete your base. Finish your look with a defining liquid eyelineror remove your makeup effortlessly with our make-up removers.
Expertly Curated by Welzo
At Welzo, we believe in thoughtful beauty. Our brow pomade range is hand-selected by experts to ensure only the most effective, skin-friendly options make it to your vanity. Whether you're new to brow grooming or a seasoned pro, you'll find reliable formulas that elevate your routine—without compromise.
