Patrick Holford is a prominent British nutritionist and founder of the Institute for Optimum Nutrition. He is well-known for his books on health and nutrition, as well as his line of supplements, which are designed to support overall well-being. Holford's approach to health emphasizes prevention and the use of natural nutrients to achieve optimal health, focusing on "optimum levels" of nutrition rather than the more conventional Recommended Dietary Allowances (RDA).

Since 2002, Holford has formulated a range of supplements based on his principles of optimal nutrition. His product line includes essential multivitamins and minerals, omega-3 fatty acids, vitamin C, and other targeted supplements designed to enhance brain health, mood, immunity, and energy levels. Popular products such as the 100% Health Pack offer a comprehensive blend of vitamins, minerals, antioxidants, and essential fats, packaged in convenient daily blister strips for ease of use. Holford’s supplements are based on science-backed formulations, intended to support long-term health goals.

In addition to his supplement line, Holford runs the Holford Health Club, which provides members with access to personalized health programs, discounts on supplements, and a range of educational tools aimed at promoting a healthier lifestyle.