Huel is a leading brand in the meal replacement industry, offering nutritionally complete, convenient, and sustainable food options. Founded in 2014, the name “Huel” stands for “Human Fuel,” reflecting its mission to provide balanced meals with minimal effort.

Huel’s product range includes powdered meal replacements, ready-to-drink shakes, high-protein snack bars, and hot & savory meals. Each product is carefully formulated with a blend of plant-based ingredients, including oats, pea protein, flaxseed, and brown rice protein. They are designed to offer an optimal balance of macronutrients—protein, carbohydrates, fats, and fiber—along with 26 essential vitamins and minerals. Whether for breakfast, lunch, or a quick meal on the go, Huel’s products support a well-rounded diet without compromising on convenience.

The brand was founded by Julian Hearn, with the help of nutritionist James Collier, who developed the formulations based on evidence-backed nutritional science. Huel’s commitment to research ensures its products are not only nutritious but also sustainable, using ingredients that reduce environmental impact.

With a focus on health, efficiency, and sustainability, Huel continues to revolutionize how people fuel their bodies, making complete nutrition accessible for busy individuals worldwide.