Giorgio Armani Because It's You Eau De Parfum is a long lasting mood lifting scent that makes everyday moments feel special. Longevity and projection are strong (and honestly, swoon worthy). Fits day to night wear with a subtle, uplifting sweetness (quite versatile). Perfect for celebrations and everyday confidence, it suits busy mornings well. This is definitely worth trying.

Available Sizes & Variants:

50ml women's perfume - compact, travel friendly option

Benefits & Features:

• Long lasting fragrance that sticks.
• Intended for daily wear, it blends raspberry with neroli and lemon, then settles into vanilla and musk for a warm, modern finish.
• Ideal for gifts thanks to refined packaging, quickly and easily, and does not leave you greasy.
• Designed for confident, day to night scent transitions, and you know, it's easy to wear.
• Versatility pairs well with daytime outfits and professional settings, offering a sophisticated sweet touch that rivals best perfumes for women, and it stands apart with Armani's refined Italian craftsmanship.

A standout angle from research is Armani's lasting prestige and skilled Italian craftsmanship (which is saying something). The fragrance opens with a bright blend of raspberry, lemon and neroli, moves to a rose heart, and settles on vanilla musk with warm amber notes, creating a versatile scent that works for day and night. The packaging remains elegantly simple, reinforcing the brand's heritage of luxury and modern femininity, and honestly it's pretty timeless. In wider conversations, you’ll find it mentioned alongside valentino perfume and fragrance ariana grande.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.