Giorgio Armani Because It's You Eau de Parfum guides your day with a confident and radiant scent that feels polished yet personal. If you want daily polish and a fragrance that sticks with you, this is a straightforward path. It blends with workwear or casual outfits, and honestly it adapts to a busy day. This fragrance earns compliments without shouting and that says a lot.

Available Sizes & Variants:

100ml fragrance bottle with a spray for easy everyday use

Benefits & Features:

• Keeps you confident through the day with a scent that lingers on.
• A touch of citrus and florals nods to acqua di gio eau de parfum without overpowering your day.
• Everyday wear is easy and it pairs well with workwear and casual outfits, much like burberry fragrance for her on a busy morning.
• A refined, approachable scent helps you feel put together in minutes.
• Long lasting scent means fewer touch ups and more time on what matters, so you stay fresh through meetings, commutes and evenings out without constant reapplication.

Drawing on Armani's Italian heritage, this perfume carries a philosophy of quiet luxury that fits real life rather than drama. The house was founded in 1975, blending practicality with couture polish, and Because It's You embodies that balance with a warm and approachable character. Expect a fruity floral heart that softens into smooth woods, creating a scent that feels confident and personal, yet never overpowering. It's a modern favourite for daily wear, and honestly, it just works.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.