John Varvatos Artisan Pure Eau de Toilette brings a fresh citrus and earthy scent that brightens up daytime wear, so you feel clean and confident and effortlessly approachable. It's great for spring and summer days, performs like a lighter signature scent, and fits right into a men's fragrance collection without breaking the bank. Spot on for daytime meetings, brunches and casual evenings.

Available Sizes & Variants:

125ml men's fragrance - convenient daily size that’s easy to carry and repurchase for regular wear.

Benefits & Features:

• Fresh citrus character that gives your mood a lift and keeps you smelling clean during warm weather and daytime activities.
• Light projection that's praised by reviewers, so the scent stays pleasant and inoffensive but still gets noticed.
• Versatile enough for daily wear, semi-formal events and casual outings, which cuts down on the need for multiple bottles.
• Affordable alternative to those higher priced neroli style fragrances, and it offers a similar crisp citrus appeal at a much kinder price point.
• Crowd-pleasing profile that often earns compliments, especially from women, so first impressions come easier.
• Simple to layer with other grooming products, which lets you control projection and personal style as you mix and match when needed.

Popular with fragrance fans and influencers, john varvatos artisan pure is often recommended in summer scent guides as an accessible freshy. Reviewers note its citrus edge and subtle earthy base that together evoke peeling a lemon skin, which is why it’s favoured for daytime use. Seen as a reliable everyday choice, it sits comfortably alongside more expensive options while staying easy to wear.

Genuine John Varvatos eau de toilette quality and a crowd-approved scent profile make this a low-risk pick for everyday fragrance. If you want to buy john varvatos artisan pure, it’s a smart, fuss-free and easy option for warmer months and casual to semi-formal plans.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.