Juicy Couture Viva La Juicy fragrance is a playful and polished signature scent that turns heads and boosts confidence from morning meetings to evening dates. It is a confident, versatile scent that works for day to night occasions. It feels surprisingly reliable. This delivers playful charm with grown-up polish. It blends fruity, floral notes into a lasting and easygoing aura. And honestly, it just works.

Available Sizes & Variants:

50ml women's fragrance - compact size perfect for commutes and on the go touch ups.

Benefits & Features:

• Long lasting scent you can rely on.
• Gourmand vanilla and berry notes create a memorable trail that suits parties and dates, giving you a confident, flirtatious edge without being overpowering for everyday wear too.
• Intended for daily wear, it suits office to evening casual.
• Blend suggests a luxury moment that still feels attainable in everyday life.
• A lingering trail leaves a friendly impression without shouting for attention.

Viva La Juicy captures Juicy Couture’s California dream: playful, confident and irresistibly stylish. The brand, founded in California in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, became a pop culture symbol thanks to its velour tracksuits and fearless attitude. This fragrance carries that heritage—bright berries, honeysuckle and caramel—finished with vanilla and praline, creating a good girl perfume that feels polished yet approachable. Wearers often report all day longevity and a sweet, memorable trail, making it a signature choice rather than a passing trend. To be fair, it’s a fragrance you can reach for in a fragrance collection and feel at home in a perfume set, wherever your day takes you.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.