NOW Foods Beta Carotene Natural offers antioxidant support and vitamin A precursor benefits, pulled from Dunaliella salina algae and backed by NOW Foods' enduring commitment to quality. That natural blend contains zeaxanthin, cryptoxanthin and lutein from the same algae, helping broaden antioxidant protection. NOW Foods has earned a trusted name since 1968, with GMP sites and careful sourcing ensuring purity.

Available Sizes & Variants:

25,000 IU softgels – standard daily dose aligned with general guidance

Benefits & Features:

• Antioxidant protection supports cellular health.
• Fat soluble beta carotene converts to vitamin A as needed, providing a safe, self regulating source of pro vitamin A when your body requires it.
• The mixed carotenoid blend includes zeaxanthin, cryptoxanthin and lutein from the same algae, delivering a broader antioxidant profile.
• Manufactured in a GMP facility with allergen controls and no titanium dioxide, supporting pure, trustworthy supplementation.
• Designed for daily use with meals containing fat to maximise absorption, this formula supports a simple, reliable routine that fits into busy lives.

NOW Foods has built a trusted legacy since 1968, delivering quality supplements at value. This beta carotene comes from the Dunaliella salina algae, delivering natural mixed carotenoids including zeaxanthin, cryptoxanthin and lutein. The softgels are carried in organic extra virgin olive oil with vitamin E for stability, in a bovine gelatin shell. Made in a GMP facility with allergen controls and no titanium dioxide, it’s a reliable choice for those seeking vit a beta carotene within skin care products and beauty products.

Vitamin A (100% as Beta-Carotene) (Natural Mixed Carotenoids from D. salina)

• GTIN: 733739003201
• Manufacturer: NOW Foods
• Size: 90 Softgels
• Categories: Beta-Carotene SupplementsNOW Foods
• Best buy: 6 - 24 months+

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Take 1 softgel daily with a meal. Store in a cool, dry place after opening. For adults only. Consult a physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.

Please consult the product packaging for accurate instructions on how to use the product.

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

The Main Ingredient Is: Beta Carotene

Beta carotene is a fat-soluble nutrient that acts as a precursor to vitamin A and serves as an antioxidant in the body.

This form is sourced from natural mixed carotenoids in Dunaliella salina algae and provides beta carotene as part of a protective, antioxidant-rich profile.

What Does Beta Carotene Do?

Beta carotene participates in antioxidant activity and is involved in converting to retinol based on physiological need, contributing to normal cellular function.

In this formulation, the natural carotenoid mix supports cellular protection and nutrient supply through fat-soluble mechanisms aligned with everyday wellness expectations.

This supplement is not intended to diagnose, treat, cure, or prevent any disease.

NOW Foods has a long-standing track record in the natural products space since 1968, earning a reputation as an award-winning, trusted manufacturer with a broad portfolio of quality essentials. This heritage, paired with a commitment to accessible high quality, is what drew us to NOW Foods for beta carotene in this formulation. The product is produced in a GMP facility with clear allergen protocols and a transparent approach to quality, including a formulation that avoids titanium dioxide and uses pure carriers to support purity and stability. This brand’s established quality ethos aligns with our standards, and their proven manufacturing discipline gives us confidence in consistency across batches. We evaluate brands with our expert team of doctors, nurses, and nutritionists to ensure they meet our rigorous criteria, and NOW Foods stands up to that scrutiny. For customers, this means reliable sourcing and safety verified through our expert team of doctors, nurses, and nutritionists and our quality certification process, translating to trustworthy supplement experience.