NOW Foods XyliWhite Kids toothpaste gel delivers gentle cleaning for children and supports cavity prevention, thanks to a kid friendly xylitol powered formula. Flavour varieties like strawberry and bubblegum keep brushing pleasant, and the heritage means you can trust the brand behind everyday kid's oral care.

Available Sizes & Variants:

85 grams toothpaste gel - Gentle, kid friendly cleansing for small smiles.

Benefits & Features:

• Gentle cleaning ideal for daily use.
• Xylitol helps reduce cavity forming acids, supporting kids' long term dental health.
• Fluoride and SLS are excluded in this formula, delivering a natural, plant-friendly cleanse that parents feel confident about while kids enjoy the fruity flavours every day too.
• Naturally sweetened with xylitol for a kid friendly taste that isn't overpowering.
• Manufactured in the United States with GMP standards to ensure consistent quality and safety for your child.

NOW Foods runs GMP certified facilities in the United States, with strict supplier vetting and ingredient traceability to keep quality consistent. The XyliWhite Kids toothpaste gel relies on xylitol as its star active ingredient, helping to reduce cavity forming bacteria and support a healthy smile. The formula is gluten free, non GMO and vegan, with paraben-free formulations, and it’s made in the USA using globally sourced ingredients, an approach parents can trust for their children. It's a natural fit alongside other kid friendly beauty options, like kids makeup and perfume gift sets.

Water, xylitol (25%)*, hydrated silica, glycerin, sorbitol, natural flavor, xanthan gum, sodium coco-sulfate, sorbic acid, stevia rebaudiana extract, lycopene, potassium sorbate, sodium bicarbonate, sodium carbonate, melaleuca alternifolia (tea tree) leaf oil. *Non-GMO.

• GTIN: 733739080974
• Manufacturer: NOW Foods
• Size: Strawberry Splash
• Categories: Back to School Supplements & EssentialsBest SellersNOW FoodsSports Supplements Black Friday Sale
• Best buy: 6 - 24 months+

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Adults and children 2 years and older: Apply XyliWhiteTM toothpaste gel onto a soft bristle toothbrush. Brush thoroughly to clean after meals, at least twice a day, or as directed by your dentist. Store in a cool, dry place. WARNING: Xylitol is harmful to pets; seek veterinary care immediately if ingestion is suspected.

Please consult the product packaging for accurate instructions on how to use the product.

Xylitol acts as a sugar alcohol used in oral care products and is the main active ingredient in this formula. It is naturally sweetened and helps gentle cleaning while contributing to overall dental hygiene. This form is often derived as a sugar substitute and is included to team up with other ingredients to help keep an oral environment that aids cavity prevention and clean teeth [for daily use].

What Xylitol Really Does?

Xylitol helps cut down the load of cavity-causing bacteria and supports a cleaner mouth by lowering plaque levels. It sits in helping maintain a balanced oral environment and supporting normal remineralisation processes as recognised by EFSA and NHS guidance. Dr. Mäkinen from the University of Helsinki found that regular xylitol use is associated with anti-cariogenic effects, including reduced bacterial activity and improved oral health outcomes [according to research].

*This product is not intended to diagnose, treat, cure, or prevent any disease.

NOW Foods fits Welzo's brand selection criteria through a proven commitment to safety, purity and transparent sourcing. This brand keeps strict quality benchmarks across US-based facilities and adheres to GMP practices, with a long-standing reputation for careful supplier vetting and ingredient quality assurance. Our our medical team evaluated NOW Foods for compliance with our ingredient quality and purity standards, reinforcing confidence in their manufacturing rigour and product integrity.

NOW Foods sits nicely in the UK market thanks to its globally recognised approach to clean beauty and personal care—avoiding harsh chemicals while prioritising safe, non-GMO ingredients. This brand's emphasis on traceability and internal verification supports reliable, reproducible quality across products, including kid-focused oral care that is fluoride-free and gentle by design.

This brand was picked for its product fit, with XyliWhite Kids delivering a cavity-fighting, xylitol-powered formula in a kid-friendly, gluten-free, vegan option. Our collaboration shows a shared focus on safety, transparency and high manufacturing standards.