Liquid lipsticks have revolutionised the beauty industry with their intense pigmentation, long-lasting formula, and smooth, precise application. Unlike traditional bullet lipsticks, liquid formulas glide effortlessly across the lips and dry down to a smudge-resistant, transfer-proof finish — perfect for long workdays, special events, or mask-friendly wear. According to a Statista report from 2022, more than 30% of UK beauty shoppers cite long-lasting colour and matte finishes as their top priorities in lip products, underscoring the growing preference for liquid formats.
The Benefits of Liquid Lipsticks
One of the biggest advantages of liquid lipsticks is their longevity — many formulas remain flawless for up to 12 hours. Their precision applicators allow for clean, crisp lines, often eliminating the need for separate lip liners. Modern formulas are also enriched with nourishing ingredients like vitamin E, avocado oil, or hyaluronic acid, ensuring hydration without sacrificing wear time. These versatile lip products are a key feature across many beauty routines and are an integral part of our extensive make-up range, which includes over 4,000 beauty and skincare products curated to suit every skin tone and style.
Top Picks from the Welzo Liquid Lipstick Collection
At Welzo, we’ve handpicked a wide selection of Liquid Lipsticks from industry-leading brands like MAC, Fenty Beauty, NYX, and Revlon. Whether you’re after a rich matte red, a wearable nude, or a statement berry hue, our collection delivers bold colour and comfortable wear. We assess each product for formula performance, pigmentation, skin-friendliness, and customer satisfaction to ensure our range stands out in both quality and trend relevance.
To complete your lip look, consider pairing your chosen lipstick with a lip liner for added definition or prepping with a skin-perfecting primer for a flawless finish. At the end of the day, reach for one of our gentle make-up removers or micellar waters to ensure your lips stay healthy and clean.
Shop Liquid Lipsticks Online at Welzo
From everyday essentials to bold statement colours, our liquid lipstick selection makes it easy to express your style with confidence. Welzo stocks only the best in beauty, offering a curated blend of cult favourites and emerging trends to meet every make-up need. Whether you're building your kit or looking for a new go-to shade, you'll find it here — backed by expert curation and fast, reliable delivery.
