Max Factor is a legendary name in the world of beauty, often credited with inventing modern cosmetics. Founded in 1909 by Polish-born cosmetician Max Factor, the brand revolutionised the beauty industry with products designed for both the silver screen and everyday glamour. His famous quote, "You are not born glamorous. Glamour is created," became a cornerstone of the brand’s philosophy.
Today, Max Factor remains a global leader in cosmetics, with products sold in over 100 countries. A 2023 industry report by Statista ranked Max Factor among the top 10 most recognised cosmetic brands in Europe, highlighting its continued influence and reputation for innovation and quality.
Why Choose Max Factor? The Benefits of Timeless Beauty
Max Factor cosmetics are loved for their superior formulations, professional-grade finishes, and ability to enhance natural beauty with minimal effort. Whether you’re after a flawless base, long-lasting lip colour, or bold lashes, Max Factor delivers performance-driven results backed by over a century of expertise.
Browse one of the UK’s largest selections of cosmetics, all in one place at Welzo, where the Max Factor collection features a curated range of top-performing favourites. Designed to suit all skin tones and types, many of these products also include skin-loving ingredients to support a healthy-looking complexion while adding glamour to your look.
The Best of Max Factor at Welzo
Our Max Factor range at Welzo includes the brand's most iconic and reliable formulas. Standouts like the Facefinity All Day Flawless Foundation offer a unique 3-in-1 formula with built-in primer, concealer, and foundation. For lashes that stand out, the False Lash Effect Mascara remains a top choice among beauty fans, offering volume without clumping. The Colour Elixir Lipstick provides intense pigment and nourishing wear, ideal for both everyday looks and evening glam.
These versatile products are perfect for building a lasting beauty routine with dependable results.
Handpicked and Curated by Beauty Experts
At Welzo, we carefully curate every product in our Max Factor collection based on performance, popularity, and ingredient quality. This ensures customers always receive the best of what the beauty world has to offer.
Complete your look with complementary essentials from across our site, including Setting Powders for a smooth finish, Makeup Brushes and Tools for seamless application, Lipsticks for added colour, Primer to lock in your base, and Make-Up Removers to gently cleanse at the end of the day.
