Founded in 1996 with the motto “beauty with an edge,” Urban Decay quickly rose to fame for disrupting the cosmetics industry with its bold colours, rebellious branding, and commitment to cruelty-free practices. Now owned by L'Oréal, the brand maintains its cult status, with millions of fans across the globe. According to Statista, Urban Decay generated over $150 million in annual sales in the U.S. alone in recent years, underlining its strong presence in both professional and everyday makeup routines.

As Wende Zomnir, the brand’s co-founder, once put it: “Makeup is not about covering your flaws. It's about celebrating what makes you unique.”

Benefits of Choosing Urban Decay

Urban Decay products are designed to enhance your natural features while providing long-lasting, high-performance wear. Known for rich pigments, silky textures, and innovative formulas, Urban Decay products suit every skin type and tone. Many of their offerings, such as their setting sprays, vegan foundations, and eye primers, are infused with skin-supporting ingredients like antioxidants and vitamins—creating a perfect balance between makeup and skincare benefits.

If you are looking for other types of make up to complete your routine, check out our full cosmetics section—Welzo stocks over 4000 make up and cosmetic products to suit every style and skin need.

Star Products in the Urban Decay Range

Urban Decay is best known for its iconic Naked eyeshadow palettes, All Nighter setting spray, and long-wear eyeliners. These products consistently rank among beauty editors’ top picks and have a loyal following thanks to their vibrant payoff, blendability, and durability.

To help complete your look, consider pairing Urban Decay staples with high-quality Makeup Brushes and Tools for flawless application. For those who value sustainability, we also stock a wide range of Vegan Makeup Products, while our selection of Liquid Eyeliners and Makeup Setting Powders ensures long-lasting coverage and definition.

Why Shop Urban Decay at Welzo?

At Welzo, we pride ourselves on curating only the best products in each category. Our Urban Decay collection is carefully selected by in-house experts to ensure you have access to the most effective, skin-safe, and trend-forward products available. Whether you’re building your everyday kit or upgrading your special occasion glam, Welzo’s Urban Decay range offers premium beauty with purpose.

Explore the power of makeup that makes a statement—bold, ethical, and expertly crafted. Let Urban Decay be your go-to for modern, impactful beauty.