Liquid lipsticks are a long-wear, high-pigment alternative to traditional lipsticks, offering a bold colour payoff with a smooth, matte or satin finish. Unlike their solid counterparts, liquid lipsticks glide on with a wand applicator, drying down to a smudge-proof and transfer-resistant layer that lasts for hours. According to a 2023 Statista report, liquid lipsticks represent over 30% of the global lipstick market, reflecting their popularity among consumers who value durability and precision.

In the age of face masks and busy lifestyles, long-wearing formulas have become a top priority for makeup lovers—making liquid lipsticks more relevant than ever. If you're looking to complement your lip look with other essentials, Welzo stocks over 4,000 make-up and cosmetic products covering every beauty need.

The Benefits of Liquid Lipsticks

Liquid lipsticks offer more than just rich colour. Their benefits include:

• Extended wear time – often lasting up to 12 hours without touch-ups

• No feathering or smudging – perfect for all-day events or nights out

• Defined application – ideal for precise lip lines and bold styles

• Variety of finishes – from ultra-matte to velvet or gloss hybrid formulas

Whether you're after a subtle nude or a dramatic red, there's a liquid lipstick to suit every skin tone and occasion.

For the best application experience, consider pairing with Lip Liners to shape and define, or prep your skin with Skin Perfecting Primers to enhance your overall makeup finish.

Curated Liquid Lipsticks at Welzo: Best in Class

Welzo’s Liquid Lipsticks collection features a wide range of shades and finishes from top-rated brands known for performance and comfort. Customer favourites include:

• NYX Soft Matte Lip Cream – Lightweight and creamy with an iconic matte finish

• Revlon Ultra HD Matte Lipcolour – Gel-based formula with vibrant, moisturising pigment

• Max Factor Lipfinity Lip Colour – A dual-ended system for long-lasting, kiss-proof colour

Removing long-wear lip colour can be tough, so make sure to explore our gentle Make-Up Removers, especially if you use waterproof or matte formulas. For travel or on-the-go touch-ups, Makeup Remover Wipes offer a convenient solution.

Why Shop Liquid Lipsticks at Welzo?

At Welzo, we carefully curate our collections to combine trending formulations, expert-approved favourites, and inclusive shade ranges. Our goal is to provide a one-stop destination for high-quality beauty essentials that meet the needs of every customer—whether you’re building your first make-up kit or refining your professional stash.

For more lip and beauty inspiration, you can also explore our range of Lipsticks in traditional formats or shop by brand for bestsellers like Rimmel.