Lottie London is a vibrant British beauty brand celebrated for its trend-led, affordable, and cruelty-free makeup. Since its launch, the brand has made waves among Gen Z and millennial consumers thanks to its eye-catching packaging, influencer collaborations, and bold colour palettes. According to a 2023 Mintel report, 68% of consumers aged 16–34 say they are more likely to buy from brands that are both affordable and ethical—making Lottie London a standout choice in the beauty space.

"Lottie London is all about expressing yourself without limits—beauty should be fun, bold and never boring," said Charlotte Knight, founder of Lottie London. The brand's mission is clear: empower every makeup lover to create standout looks with products that are accessible and never tested on animals. If you're exploring ways to elevate your beauty routine, Welzo stocks over 4000 make-up and cosmetic products, making it easy to mix and match Lottie London with complementary essentials across the category.

The Benefits of Choosing Lottie London

One of the key advantages of Lottie London is its focus on innovation and inclusivity. The brand is constantly evolving with new launches that reflect the latest TikTok and Instagram trends—often delivering high-impact results without the hefty price tag.

• 100% Vegan and Cruelty-Free: Every product is certified cruelty-free, with a wide range of vegan options.

• On-Trend Shades and Finishes: From holographic highlighters to long-lasting liners, Lottie London products are made to keep up with changing beauty trends.

• Affordable Quality: The brand offers high-performing formulas that compete with premium alternatives at a fraction of the cost.

• Designed for Self-Expression: Lottie’s diverse range makes it easy to experiment, whether you’re going for a bold glam look or something soft and natural.

For example, pair a Lottie highlighter with one of Welzo’s Makeup Palettes to create vibrant, multi-dimensional looks, or prep your skin with one of our best-selling Skin-Perfecting Primers for a flawless base. And when it's time to remove it all, we’ve got you covered with our gentle but effective Makeup Removers.

Top Picks in the Lottie London Collection at Welzo

At Welzo, our Lottie London collection is curated to reflect the brand's most-loved and effective products. We stock a variety of customer favourites, including:

• Freckle Tint: A viral product for creating natural-looking freckles, perfect for that sun-kissed aesthetic.

• Lash Goals Mascara: Delivers dramatic volume and length with a smudge-proof formula.

• Stamp Liners & Glitter Kits: Fun, easy-to-use tools for creative looks, perfect for festivals or bold everyday wear.

• Shimmer Squad Highlighters: A glowing essential for radiant skin, suitable for all skin tones.

Looking to complete your kit? Pair your Lottie London staples with professional-grade tools from our Makeup Brushes and Tools collection to get the most out of your products.

Our buyers at Welzo handpick each item based on performance, trend appeal, and customer feedback. Whether you're just starting your makeup collection or adding a punch of colour to your routine, you'll find high-quality, affordable products that help you achieve professional results with ease.

Explore the full Lottie London collection today and discover your new beauty favourites, right here at Welzo.