Urban Decay Naked shade 13.0 Liquid Foundation 30ml

Urban Decay Naked shade 13.0 Liquid Foundation is a lightweight full coverage foundation that gives a natural demi matte finish and evens skin so you get confident, long lasting wear.

Finding a true match for deeper tones can be a bit frustrating, you know, and this urban decay foundation answers that by joining an extended shade range which makes matching quicker and simpler. Formula delivers a hydrating finish that feels breathable, giving skin a natural glow while staying comfortable for everyday makeup (and nights out).

Available Sizes & Variants:

30ml liquid foundation - Single bottle ideal for daily use and travel, compact enough to pop in a bag or keep on your vanity.

Benefits & Features:

• Flawless coverage that still feels light on skin and provides a professionally retouched look without heaviness, so it's comfy all day.
• Even, natural looking complexion with demi matte radiance.
• Shade inclusivity that helps match deeper tones and saves you time spent searching for a suitable colour.
• Hydrating foundation feel keeps skin comfortable through the day while maintaining full coverage and that skin like finish which is nice.
• Long lasting foundation performance that resists fading across workdays or evenings, so fewer touch ups are needed and it holds up well.
• Vegan and cruelty free.

Shade 13.0 was added as part of an extended range to better serve deeper complexions, and the formula has picked up notable influencer attention for its breathable, full coverage finish. Product uses light diffusing technology to create a soft focus effect like a filter in real life, while being promoted as vegan and cruelty free — a clear plus if ethics matter when you buy makeup (which, honestly, it does for many people).

Vegan and cruelty free certification, inclusive shade options and reliable long lasting wear make this a practical choice for daily or event makeup; easy to layer with your usual concealer or powder and it blends in without any fuss really, and suits a wide range of skin types.