Real Techniques is a globally recognised beauty tool brand founded by professional makeup artists and sisters Sam and Nic Chapman. Since its launch in 2011, the brand has revolutionised makeup application with high-quality, cruelty-free brushes and sponges. With over 2 million Instagram followers and hundreds of thousands of 5-star reviews worldwide, Real Techniques is celebrated for delivering professional-grade tools at accessible prices.

Their brushes are consistently ranked among the top choices in consumer beauty surveys. A 2023 report by Statista revealed that over 70% of UK consumers prefer using dedicated makeup tools for precise application, making Real Techniques an essential in both everyday and professional kits.

Why Choose Real Techniques?

Real Techniques tools are designed to enhance precision, blendability, and hygiene—critical for flawless makeup results. Made with UltraPlush™ synthetic bristles and ergonomic designs, the brand’s brushes and sponges offer unparalleled performance and durability.

Welzo stocks over 4,000 make-up and cosmetic products, from foundations to finishing sprays, so you can build your routine from the ground up with confidence. If you’re searching for other beauty essentials to complement your tool kit, explore our full make-up collection for expertly curated choices.

Best-Selling Real Techniques Products

Among the most popular items in the Real Techniques collection at Welzo are:

• Miracle Complexion Sponge – a versatile, soft sponge ideal for applying foundation and concealer evenly

• Everyday Essentials Brush Set – includes key brushes for base, blush, highlight and eyes

• Powder Brush – designed to deliver even, buildable coverage with loose or pressed powders

These tools are vegan and cruelty-free, combining innovation with affordability.

Why Shop Real Techniques at Welzo?

At Welzo, we carefully curate beauty tools that meet industry standards and customer expectations. Whether you're new to makeup or a seasoned pro, our Real Techniques range is designed to suit a variety of routines and skill levels.

Pair your tools with compatible favourites such as our hydrating Tinted Moisturisers, long-lasting Setting Powders, or our effective Makeup Removers for a complete routine. For convenience while travelling, our Travel-Sized Makeup Productsmake it easy to stay flawless on the go.

With Real Techniques at Welzo, achieving a professional finish has never been more accessible.