Heritage Store is renowned for its soul-to-skin beauty philosophy, blending self-care with clean beauty standards since its inception in 1969. The brand initially started as a health food store in Virginia Beach, evolving over the decades to become a well-loved source of minimal-ingredient wellness products. Heritage Store's product lineup includes best-sellers like the Rosewater, Aura Glow, and Castor Oil collections, celebrated for their natural and effective formulations.

The Rosewater collection, in particular, has gained significant attention for its hydrating properties, often used to refresh skin and hair. The addition of Vor-Mag water—water that has been vortexed and magnetized—is said to elevate the natural energy and vibrations of the products, aiming to enhance both physical and spiritual health.

Heritage Store's commitment to clean beauty is evident in its avoidance of harsh chemicals, focusing instead on plant-based ingredients that have stood the test of time. This approach has earned the brand a strong following, including celebrities and clean beauty enthusiasts who appreciate its effective yet simple skincare solutions.