Pomade is a time-tested hair styling product known for delivering smooth hold, definition, and a sleek finish. Originally popularised in the 20th century for sculpted styles like slick-backs and side parts, pomade has evolved into a modern essential for anyone seeking control without stiffness or flaking.

At Welzo, we stock a curated collection of hair pomades suitable for all hair types — from fine and straight to thick, curly or textured. Whether you prefer a glossy, high-shine look or a matte, natural finish, pomades offer flexible styling that holds throughout the day and can be reworked whenever you need.

What Is a Pomade?

A pomade is a semi-solid hair styling product that provides hold, texture, and control. It sits somewhere between a gel and a wax, offering a slicker finish than clays and a softer touch than gels. Pomades are usually oil-based or water-based:

• Water-based pomades are easier to wash out, offer strong hold, and allow for re-styling

• Oil-based pomades offer longer-lasting shine and moisture retention but may take more effort to rinse

Pomades are particularly good for styles that require structure without stiffness — like pompadours, quiffs, fades, slick-backs and side parts. They're also great for taming curly or wavy hair, offering separation and shape without frizz or fraying.

How to Use Pomade

Pomades work best on slightly damp or towel-dried hair. Warm a small amount between your fingers, distribute evenly through the hair, and shape as desired using your hands or a comb. For extra volume or hold, use in combination with a light blow-dry or pre-styling product from our Hair Styling Products collection.

For longer-lasting results or to help lock styles in place, consider layering with a finishing product like hair sprays or smoothing balms.

Pomade and Hair Health

Using a high-quality pomade shouldn’t compromise hair or scalp health. At Welzo, we offer options free from harsh chemicals, designed to support both styling and nourishment. If you’re experiencing hair thinning or scalp sensitivity, pair your pomade with a gentle Shampoo and explore targeted solutions in our Hair Loss Treatment hub.

To maintain hair strength and scalp hydration, you may also benefit from our Hair Care essentials, including conditioners, serums, and repair treatments.

Shop Hair Pomades at Welzo

From high-shine hold to textured matte definition, our selection of hair pomades offers everything you need to shape, sculpt, and define your hair with confidence. Explore trusted brands and expert-recommended formulas — all available with fast UK delivery and tailored support from the Welzo team.

Explore the full Hair Pomades collection now and upgrade your styling routine with a classic essential that never goes out of fashion.