Founded by renowned tattoo artist and entrepreneur Kat Von D, the KVD Kat Von D cosmetics line quickly became a cult favourite among beauty enthusiasts around the world. Launched in 2008, the brand made waves with its long-wear formulas, high-pigment colours, and 100% vegan and cruelty-free commitment—an ethos that still defines the collection. According to Statista, the global vegan cosmetics market exceeded $15 billion in 2021, with demand expected to double by 2030.
Kat Von D famously said, “Makeup is a form of self-expression, and no one should compromise ethics for beauty.” This belief is echoed in Welzo’s carefully curated range. Welzo offers an extensive collection of over 4,000 make-up and cosmetic essentials, making it easier than ever to find products that align with your personal values and beauty goals.
Why Choose KVD Kat Von D Cosmetics?
Whether you’re after artistry-grade formulas or everyday wearability, KVD Kat Von D products deliver high performance without compromise. The Tattoo Liner, a fan-favourite, is famed for its ultra-precise felt tip and all-day hold. Meanwhile, the Lock-It Foundation and Everlasting Liquid Lipsticks continue to earn rave reviews for their longevity and pigment payoff.
KVD’s formulations are especially beneficial for those seeking bold results with vegan integrity, suiting all skin types and complexions. Pair your look with other vegan-friendly essentials from our Vegan Makeup collection, or explore popular categories like Liquid Lipsticks and Makeup Brushes and Tools to complete your routine.
Discover Welzo’s KVD Kat Von D Picks
Our curated KVD Kat Von D selection includes everything from must-have liners and lipsticks to complexion heroes and makeup sets. Highlights include:
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Tattoo Liner – Waterproof, ultra-precise, and ideal for crisp definition.
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Everlasting Liquid Lipstick – A creamy-matte lipstick with long-lasting colour.
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Lock-It Foundation – Full coverage, matte finish, and a go-to for events or everyday glam.
Looking for long-lasting finishes? Check out our Makeup Setting Powders and Make-Up Removers to lock in and cleanse with ease.
