Pura

Pura is a leading eco-conscious babycare brand specialising in biodegradable baby wipes, nappies and gentle cleansing products formulated for sensitive skin. Designed with dermatological standards and sustainability in mind, Pura aims to support families who want clinically safe, environmentally responsible baby essentials without compromising performance. On Welzo, the Pura range sits alongside trusted hygiene collections such as baby wipes and wider baby & child toiletries to give parents a reliable selection of natural care products.

What is Pura?

Pura is a British-founded brand created to reduce the environmental impact of baby wipes and nappies—the two most commonly used disposable baby products. Their wipes are 100% plastic-free, biodegradable and made using sustainably sourced plant fibres. The formulations are designed for newborns, sensitive skin, eczema-prone children and households aiming to minimise chemical exposure. Independent lab testing and dermatological reviews have positioned Pura as one of the most skin-safe wipe options available in the UK.

Benefits and Features of the Pura Range

• 100% plastic-free and biodegradable: Pura wipes break down significantly faster than conventional wipes, reducing long-term waste accumulation.
• Dermatologically tested for sensitive skin: Ideal for newborns and babies who react to fragrance, alcohol or harsh cleansing agents.
• Hypoallergenic formulas: Made without artificial fragrance, chlorine, dyes or parabens.
• Water-rich cleansing: Many wipes contain over 99% purified water for gentle, non-irritating cleaning.
• Eco-certified materials: Cellulose fibres sourced from managed forests minimise environmental footprint.
• Suitable for face, hands and nappy changes: A multifunctional option for day-to-day babycare.

Why Pura is Important for Modern Babycare

More than 11 billion baby wipes are used annually in the UK, and many are still made from plastic-based materials that take decades to break down. Research published by environmental agencies shows that up to 90% of sewer blockages contain non-biodegradable wipes. By shifting to plastic-free options like Pura, parents significantly reduce waste impact while maintaining high cleansing performance.

From a dermatological perspective, infant skin is thinner, more permeable and more prone to irritation. Studies indicate that newborn skin loses moisture up to 30% faster than adult skin, making gentle cleansing essential. Pura’s ultra-minimal formulations help maintain the skin’s natural barrier without causing dryness or micro-irritation.

How to Use Pura Products Correctly

• Use Pura wipes at each nappy change to clean gently without rubbing.
• For facial or hand cleaning, wipe once in a single direction to avoid spreading irritants.
• Seal pack fully after each use to maintain moisture consistency.
• Dispose of wipes in the bin — even biodegradable wipes should not be flushed.
• Pair with gentle cleansers from soaps when bathing or cleansing heavily soiled skin.

Types of Pura Products Available

• Pura Baby Wipes: Plastic-free, biodegradable and suitable for newborns.
• Pura Fragrance-Free Wipes: Designed for skin prone to irritation or eczema.
• Pura Family Wipes: Larger-format wipes for hands, faces or travel.
• Eco-conscious baby toiletry options: Expanding lines include natural cleansing and nappy-change support products.

Most Popular Pura Products

• Pura 100% Biodegradable Baby Wipes
• Pura Fragrance-Free Sensitive Wipes
• Pura Large Family Wipes Pack
• Pura Newborn Bulk Essential Packs

Expert Insights & Scientific Evidence

Environmental scientists highlight biodegradable wipes as a critical step in reducing babycare-related waste. Biodegradable fibres break down in months — compared with plastic wipes, which can persist for 100 years+. Dermatology reviews show that water-rich wipes with minimal additives lower the risk of barrier disruption, especially in infants with eczema or atopic tendencies.

Pura’s wipes comply with EU cosmetic safety standards, dermatological testing protocols and eco-labelling criteria. Their natural-fibre composition aligns with findings showing that cellulose-based wipes cause significantly less mechanical friction on newborn skin than synthetic materials.

How Welzo Selects Pura

Welzo evaluates babycare items based on skin compatibility, environmental sustainability, formulation transparency and parental trust. Pura’s biodegradable materials, minimal-ingredient formulas and strong consumer safety profile make it a leading choice within our curated baby & child toiletries range.

Trusted Quality & Parent Confidence

Pura has earned recognition from dermatologists, midwives and sustainability advocates. It is frequently chosen by parents seeking an eco-friendly alternative to traditional wipes, especially in households managing sensitive skin.

Read real customer experiences at: Welzo Reviews

FAQs About Pura

1. Are Pura wipes suitable for newborns?

Yes. Their minimal formulations and dermatological testing make them suitable from birth.

2. Are Pura wipes fully biodegradable?

Yes. They contain 100% plastic-free plant fibres designed to break down naturally.

3. Can I flush Pura wipes?

No — even biodegradable wipes should be disposed of in household waste.

4. Do Pura wipes contain fragrance?

Most Pura wipes are fragrance-free to minimise irritation.

5. Are they safe for eczema-prone skin?

Yes. Their ultra-minimal formulas are often preferred for sensitive or reactive skin.

6. Can adults use Pura wipes?

Absolutely — many adults use Pura for hand cleaning, makeup removal, and daily freshening.

7. How long does an opened pack stay fresh?

When sealed properly, wipes retain moisture for several weeks.

8. Are Pura products vegan-friendly?

Yes. Pura wipes contain no animal-derived ingredients.

9. Do Pura wipes leave residue?

No. The formula is designed to leave skin clean without stickiness.

10. Are Pura products recyclable?

The outer packaging varies — check each pack, as some use recyclable materials.