Koray Tuğberk GÜBÜR is the founder and CEO of Holistic SEO & Digital, known for developing the Topical Authority and Topical Map methodologies in SEO. His expertise focuses on integrating semantic, technical, and local SEO strategies with brand-oriented algorithms to enhance information retrieval and search performance.

Since starting his career in 2016, Koray has worked across various industries, providing both industry-agnostic and industry-specific SEO solutions. He leads a global community of over 35,000 SEO professionals through the Topical Authority Academy, where he shares advanced educational resources and research-backed methodologies.

Koray has published over 137 websites under public names and conducted more than 30 extensive academic case studies, contributing to the evolution of SEO practices. His work emphasizes a holistic, research-driven approach, making him a respected figure in the SEO industry.