Jimmy Choo Urban Hero Gold Eau de Parfum for Men gives you bold confidence for everyday moments, and you might want to reach for it for a versatile, crowd pleasing fragrance that lasts. Its balanced blend suits day and night wear, so you can wear it to work, gym, or social events without swapping in your fragrance collection. If we’re being real, it’s easy to love a fragrance that projects warmly yet stays friendly in closer spaces.

Available Sizes & Variants:

100ml men's fragrance - compact yet lasting boost of bold confidence.

Benefits & Features:

• Long lasting scent stays with you.
• A versatile blend suits day to night wear, so you feel confident in meetings or evenings out, with a fragrance that stays approachable in close spaces, quickly and easily.
• Smart for travel, it layers well with other scents without clashing.
• A refined bottle and luxurious packaging make it a great gift or statement piece on a dressing table, and it does not leave you greasy.
• Experience a balanced profile that blends fruity sweetness with woody depth, giving you character while staying easy to wear in all seasons and settings, including daily life and evenings out.

Urban Hero Gold Edition builds on the original with a bolder fruity and woody twist, echoing Jimmy Choo’s modern street style. Graffiti inspired packaging signals confidence, while the fragrance gives a warm, approachable aura that lasts through the day. Bold design and quality materials make it feel premium, and honestly, it’s pretty addictive in the best way. Longevity is light to moderate, around six to seven hours, making it ideal for day to night wear. In the fragrance world, it’s praised for versatility and mass appeal, sitting alongside baccarat rouge 540 and dior sauvage cologne.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.