Joan Collins Timeless Beauty First Base Foundation brings skincare powered coverage for a natural matte finish. There isn’t any verified positive information about its direct comparisons. It’s aimed at daily wear with a light, effortless feel that blends easily into your skin. There’s no claim about direct comparisons, so you can judge it by how it feels on your skin.

Available Sizes & Variants:

30ml foundation — shade Cool Dark.

Benefits & Features:

• A lightweight formula that glides on for a natural matte finish.
• Dermatologically tested and allergy friendly to keep irritation at bay.
• Hyaluronic acid hydrates and helps fill fine lines for a smoother look.
• It's designed for daily wear and pairs well with your daily face moisturiser, lasting through the day.
• Compared with many luxury foundations, it blends evenly across a broad range of tones, delivering a weightless feel and a natural finish that lasts all day.

This heritage blends Hollywood glamour with modern skincare science, and it’s celebrated in beauty supply stores worldwide. It features Hyaluronic Acid for moisturising and line filling, and the formula was developed with sensitivity in mind. Launched in 2014 by Dame Joan Collins herself, the brand champions timeless elegance and rigorous skincare driven research. This weightless finish pairs with a daily face moisturiser for a naturally united look. Quickly and easily and it does not leave you greasy.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.