Joan Collins Timeless Beauty First Base Foundation is a skincare infused base made to even out complexion and deliver a radiant, hydrated glow. This lightweight formula blends easily for a natural look that lasts all day, reducing the appearance of fine lines without drying or caking, and it’s comfy. It hydrates as it covers so skin looks plump, dewy and healthier.

Available Sizes & Variants:

30ml foundation - shade Cool Fair offers a cool undertone for pale complexions.

Benefits & Features:

• Smooths complexion with natural medium coverage.
• Hydrates as it hides imperfections, quickly and easily and does not leave you greasy, thanks to hyaluronic acid.
• Designed for daily wear, it resists fade and settling into fine lines, so your makeup stays fresh throughout the day without heavy touch ups, which makes mornings simpler.
• Intended for dry and mature skin, it provides a soft glow enhancing finish.
• Long lasting, the formula stays hydrated and radiant, and it blends well with moisturisers for a seamless finish.

Rooted in Dame Joan Collins' Hollywood glamour, this foundation blends makeup with skincare. Hyaluronic acid hydrates and helps soften the appearance of fine lines, while the velvety texture blurs imperfections for an even tone. The glass bottle nods to old cinema luxury, and the formula is made for daily wear on dry or mature skin, delivering a dewy finish that lasts. It’s a modern take on timeless beauty, and to be honest, it marries confidence with a radiant complexion. It works well with a moisturiser for added harmony. Shoppers in beauty supply stores love the skincare focus and classic packaging.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.