Shu Uemura Unlimited 354 Medium Amber Foundation is a long lasting liquid foundation that gives you breathable, buildable coverage for a natural matte finish and confidence that lasts all day. This clever formula mixes a bit of light hydration with a natural matte finish, so skin feels fresh and breathable while oil control keeps shine down. It's perfect for daily wear and for anyone updating their makeup collection. Plus it blends easily for buildable, camera ready coverage that you can layer up.

Available Sizes & Variants:

35ml foundation - compact, travel friendly size that fits neatly in a makeup bag and supports precise application when topping up on the go.

Benefits & Features:

• Breathable, buildable coverage gives a natural matte look while staying comfortable on skin throughout a busy day, so it feels good all the way.
• Long lasting liquid foundation performance.
• Lightweight texture prevents a cakey finish and blends easily with brushes or fingers for a flawless, professional result that looks great.
• Hydrating yet matte feel balances moisture and shine control, which means combination skin looks smooth, not flat or greasy at all.
• Shade 354 Medium Amber matches warm undertones and layers well for a customised finish that avoids obvious lines or patches.
• Modern, professional packaging supports precise application and makes the foundation easy to store and carry around.

Shu Uemura came up with this formula to combine long wear with a breathable feel, using a mix of lightweight binders and skin conditioning agents to keep coverage intact without feeling heavy. Makeup artists often really favour this shu uemura foundation for its professional finish and ease of blending, and let's be honest, shoppers compare it favourably against several high street and designer alternatives, including Maybelline Dream Radiant and L'Oreal Infallible, for comfort and a natural look. Packaging in a neat 35ml bottle reflects the brand’s focus on artful, usable design.

Clinically informed formulation aims for quality results and everyday ease; it's suitable for routine use and for anyone who wants a professional finish without fuss. It feels like an oil free liquid foundation while still offering light hydration, so touch ups are easy and confidence comes naturally, quickly and easily without leaving you feeling heavy or greasy.

United Kingdom Shipping:

Orders placed by 2pm (Monday to Friday) are dispatched the same day. Orders placed after 2pm will be dispatched the next working day.

Free shipping on orders over £50 to the UK.

Returns: Our products are meant to make you feel healthy and at your best. If you need to return your item, you can do so free of charge within 30 days in the same original and unopened packaging. Subject to T&C's.

Please consult the product packaging for accurate instructions on how to use the product.