Founded in 1998, Too Faced has grown into one of the most playful and empowering beauty brands in the world, blending high-performance formulas with a bold aesthetic. Known for its cruelty-free ethos and iconic product packaging, the brand celebrates individuality and confidence through makeup. Co-founder Jerrod Blandino once said, “Why be pretty when you can be bold?”—a sentiment that resonates with Too Faced fans globally.

According to Statista, the global colour cosmetics market is projected to reach over £95 billion by 2027, and Too Faced remains a top contender within this sector. With cult-favourite lines such as Better Than Sex Mascara and Born This Way Foundation, Too Faced continues to innovate while staying true to its roots of fun, glamour, and inclusivity.

The Benefits of Using Too Faced Products

Too Faced products offer more than just aesthetic appeal—they’re known for high-quality formulations that deliver professional results. The brand excels in combining skincare-infused makeup with long-lasting wear, making its products ideal for daily use, special occasions, and even photoshoots.

Welzo stocks over 4000 make up and cosmetic products, so whether you're a seasoned beauty enthusiast or just starting out, you're sure to find complementary essentials across the category to pair with your Too Faced favourites.

Highlights from Welzo’s Too Faced Collection

At Welzo, our Too Faced collection features some of the brand’s most iconic and high-performing items. You’ll find:

• Mini mascaras that deliver dramatic volume and curl

• Multi-use eyeshadow palettes in playful and wearable shades

• Radiant highlighters and buildable foundations suitable for all skin tones

• Setting sprays for long-lasting wear and comfort

To enhance your application, explore our curated Makeup Sponges and Makeup Brushes and Tools. If you’re planning a trip or just prefer convenience, our Travel-Sized Makeup Products make it easy to stay glam on the go. For a flawless complexion, don’t miss our Skin Perfecting Primers, ideal for pairing with Too Faced foundations.

Why Shop Too Faced at Welzo?

At Welzo, we are dedicated to offering expertly curated beauty selections that reflect both performance and personality. Our Too Faced range has been hand-picked by professionals to help you build looks that are both bold and timeless.

With a growing collection of industry-leading brands and exclusive products, Welzo remains your trusted destination for high-quality, statement-making makeup.