The Clearblue collection offers a range of home testing products designed to support women on their fertility and pregnancy journeys with greater clarity, confidence, and control. These tools are developed to help track ovulation, confirm pregnancy, and monitor key hormonal changes at home—delivering fast, accurate results when timing matters most. With user demand growing around home ovulation kits, fertility monitors, and early pregnancy tests, Clearblue answers a vital need for accessible, science-backed solutions that support informed decision-making. These products are suitable for women actively trying to conceive, those monitoring cycle patterns, or anyone wanting reassurance about their reproductive health. For a holistic approach to fertility, the Clearblue collection fits naturally alongside other essential categories on our Women’s Health page.

About the Brand: Clearblue and Its Origins

Clearblue has long been recognised as a leader in home fertility and pregnancy testing, with a strong reputation built on clinical innovation and user trust. The brand’s origins can be traced back to pioneering work in hormone detection technology led by Dr Paul Davis, who co-invented the lateral flow method still used in today’s tests. Since its launch in 1988 with the first one-step pregnancy test, Clearblue has remained at the forefront of at-home reproductive care.

Today, Clearblue is owned by Swiss Precision Diagnostics GmbH (SPD), a joint venture between Procter & Gamble and Alere. The brand has introduced several firsts in the industry, including the first digital pregnancy test and fertility monitor with touch-screen functionality. Built on a foundation of science, clarity, and convenience, Clearblue products continue to support millions of women worldwide in navigating fertility, family planning, and early pregnancy with confidence and ease.

Benefits of Clearblue Products

Clearblue products are designed to empower women through key benefits such as:

• Early detection of pregnancy with reliable accuracy

• Identification of peak fertility days for timed conception

• Hormone tracking for more precise family planning

• Clear digital results for reduced guesswork

• Convenient and private use in the comfort of home

Many women combine fertility tracking with nutritional support found in the Fertility Supplements & Support collection.

For those preparing for pregnancy, products from the Pregnacare and Women’s Multivitamins collections can offer complementary support.

Most Common and Popular Product Types

This collection includes several types of testing and monitoring tools suited to different fertility and pregnancy stages:

• Ovulation test kits that track luteinising hormone (LH) surges

• Pregnancy tests with early detection capability

• Digital tests with weeks estimators for clearer results

• Fertility monitors for advanced hormone tracking

These tools work well alongside health screening options from our Women’s Health Tests collection or lifestyle support found in Wellwoman supplements.

Women looking to manage whole-body wellbeing may also benefit from Anti-Aging Supplements for Women during the pre- or post-conception period.

Why Shop Clearblue at Welzo?

At Welzo, we curate health tools with accuracy, ease of use, and real-life impact in mind. Every Clearblue product in this collection is reviewed for clinical credibility and user trust. Our goal is to support individuals through the most sensitive moments of their fertility journey with dependable solutions that simplify complex decisions.