Biofreeze is a leading topical analgesic trusted worldwide for its fast-acting, drug-free approach to pain management. Designed to target sore muscles, stiff joints, and soft tissue injuries, Biofreeze delivers a cooling sensation that penetrates deep to help relieve discomfort and improve mobility. Originally owned by Performance Health under Madison Dearborn Partners, Biofreeze was acquired by Reckitt Benckiser (RB) in 2021—adding to its credibility as a clinically trusted brand. Formulated with menthol as the active ingredient, Biofreeze mimics the effects of ice to soothe inflamed areas quickly and effectively without the need for oral medication.

Favoured by physiotherapists, athletes, and healthcare professionals, Biofreeze is suitable for a wide range of users including those with arthritis, sports injuries, and chronic muscle pain. Its non-greasy, fast-absorbing formula makes it perfect for use at home, in the gym, or on the go. Explore our expertly curated Biofreeze collection at Welzo and experience high-performance cooling therapy that delivers lasting comfort.

What Is Biofreeze Used For?

Biofreeze products are designed to relieve pain, speed up recovery, and support mobility through the use of menthol-based cryotherapy. These topical gels and roll-ons work by cooling the affected area, which temporarily blocks pain signal transmission to the brain and reduces local inflammation. Ideal for individuals suffering from joint stiffness, sore muscles, or sprains, Biofreeze offers a safe and effective solution to help you stay active and pain-free.

This form of cold therapy is commonly used as part of rehabilitation routines and injury management. Clinical studies have shown that topical menthol products like Biofreeze can improve range of motion and reduce reliance on oral painkillers. For those seeking alternative cooling solutions, our Cooling Gels collection offers a variety of options tailored to different needs.

Types of Biofreeze Products

Biofreeze is available in several easy-to-apply formats, including gels, sprays, and roll-ons—each providing targeted relief with minimal mess. The gel offers the most hands-on control, while the spray is ideal for hard-to-reach areas. The roll-on version is popular for users seeking a mess-free application with direct pressure benefits.

Unlike traditional heat-based formulas, Biofreeze focuses on cooling, making it a powerful alternative for those who may be sensitive to heat treatments. As part of a wider recovery plan, Biofreeze complements other cooling therapies, offering comprehensive relief options.

Best Biofreeze Alternative Products

While Biofreeze is a standout in cooling pain relief, users may also benefit from exploring alternatives such as Flexiseq, a drug-free gel known for improving joint mobility in osteoarthritis. Flexiseq works differently by lubricating the joint to improve function, and it's a popular choice among those seeking non-systemic pain relief.

For those who respond better to warming solutions, our Deep Heat collection offers tried-and-tested products that work by increasing circulation and easing muscle tightness. Whether you prefer cooling or warming action, Welzo provides a broad spectrum of topical pain relief solutions.

How Does Biofreeze Work?

Biofreeze works through a process known as “gate control,” where menthol stimulates cold receptors in the skin and essentially blocks pain signals from reaching the brain. This cooling effect not only numbs the targeted area but also helps to reduce blood flow and inflammation. This mechanism provides quick and temporary relief from muscle aches, joint pain, and strains, making it ideal for both acute injuries and chronic conditions.

By applying it directly to the source of discomfort, Biofreeze promotes functional movement and reduces downtime—crucial for athletes, manual workers, or anyone managing long-term pain.

Key Benefits of Using Biofreeze

• Fast-Acting Pain Relief – Menthol-based formula delivers quick relief for muscle and joint pain.

• Drug-Free & Non-Systemic – Safe for long-term use without affecting other medications.

• Easy Application – Available in gel, spray, and roll-on formats for various user needs.

• Supports Physical Recovery – Reduces discomfort to allow better mobility and rehabilitation progress.

How to Use Biofreeze

To use Biofreeze, apply a thin layer directly to the affected area up to four times a day. For gel and roll-on formats, massage gently into the skin until absorbed. Avoid applying on open wounds or near the eyes and wash hands thoroughly after use. Do not use heat packs or wrap the area tightly after application, as this could intensify the cooling effect.

Biofreeze pairs well with other recovery tools or therapies and can be integrated into your daily routine as recommended by a physiotherapist.

Should You Use Biofreeze?

If you're dealing with muscular pain, recovering from an injury, or managing arthritis, Biofreeze may be an ideal addition to your self-care plan. It's a go-to option for those seeking instant relief without relying on systemic medications. Additionally, for a broader range of pain management solutions, explore our Pain Relief collection to find products tailored to your specific needs. Always consult a healthcare professional if you’re unsure which type of topical relief is right for your condition.

At Welzo, we offer a curated selection of Biofreeze products designed to provide fast, effective, and drug-free pain relief. Whether you're dealing with muscle aches, joint pain, or sprains, Biofreeze is a trusted solution for soothing discomfort.

For more insights on the benefits of freeze sprays, check out our blog on Best Deep Freeze Sprays.