E45 is a well-known skincare brand specialising in dermatologically tested products designed to soothe, nourish, and protect dry, sensitive, and eczema-prone skin. With a heritage rooted in skincare expertise, E45 offers a range of creams, lotions, and washes that provide deep hydration and relief for various skin conditions. Recommended by dermatologists and trusted by millions, E45 products are formulated to maintain skin health and restore moisture balance, making them a staple for everyday skincare.

Benefits and Features of E45 Products

• Deep Moisturisation – Helps replenish and lock in moisture for dry and sensitive skin.

• Clinically Proven Formulas – Developed to soothe conditions such as eczema, psoriasis, and dermatitis.

• Fragrance-Free Options – Gentle formulations suitable for even the most delicate skin.

• Fast-Absorbing & Non-Greasy – Provides hydration without a heavy or sticky feel.

• Multi-Purpose Use – Can be used on the face and body for all-over care.

• Trusted by Dermatologists – Recommended for its effectiveness in managing dry skin conditions.

Brand Origins

E45 was first introduced in 1952 in the United Kingdom, originally formulated by Boots to provide relief for dry and irritated skin. Over the decades, it has evolved into a globally recognised brand known for its expertise in skincare. Today, E45 continues to develop innovative dermatological solutions, remaining a trusted name in skin health.

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